The Golden State Warriors and Great Clips have teamed up and offered fans the chance to win the 2016 Opening Night VIP Experience Sweepstakes by entering the code "WARRIORS."
Sponsorship Buddy's Take:
1) Can the momentum and accompanying hype for Warriors basketball be greater for a franchise than it is for this one? While the team narrowly missed becoming back-to-back champs after breaking the regular season NBA record for wins, it signed former MVP Kevin Durant from a key conference foe. What that means for the common fan is that they will most likely be on the outside looking in and watching games from Oracle Arena on TV.
Great Clips is giving Joe Dubsfan a chance to get in on the action for this monster game that (almost) every basketball fan will be watching by merely submitting contact information. This is a theme Great Clips has great sponsorship equity in, being known by now for on-court/field contests of which every fan in or outside of the house can win that are tied back as traffic-drivers.
2) Other teams can cash in on this formula: target your most marquee games (or every game) and give the masses and/or every fan in the house a chance to feel like a pro while winning a prize. Who doesn't want a free haircut after all? After experiencing the Great Clips "MVP Treatment," how could one go elsewhere for a trim?
3) The assets of this package have a very high pricetag: two tickets to see the vaunted Spurs on Opening Night, a VIP Pregame Experience, Dinner in the BMW Club, a Warriors Legend Meet-&-Greet. Clearly this is the centerpiece of the package that will not come for cheap considering demand. Great Clips most likely has very high expectations on leads and traffic driven as a result, with a high value associated with "opt-in" leads in the system. This promotion is being promoted well in advance and in integrated fashion, which certainly help drive the needle.