VR Experience Highlights T-Mobile’s HR Derby Sponsorship

T-Mobile today announced all the ways it is thanking customers and unleashing the action for fans at this year’s T-Mobile Home Run Derby in San Diego on July 11. First, the Un-carrier is virtually putting fans in the batter’s box at Petco Park with the new T-Mobile Home Run Derby VR Experience created just for this year’s event. Next up, fans can be part of all the Home Run Derby’s excitement from the sidelines with the T-Mobile Social Lounge during the big Derby. On top of it all, the Un-carrier is showing how one swing can change the game for good for Boys & Girls Clubs of America and youth baseball programs. READ MORE (Source: T-Mobile)

Sponsorship Buddy's Take:

1. Garnering attention and standing out at an event of this magnitude requires giving fans something unique and of value.  The VR Experience is unlike anything presented before at an event like this and literally takes fans inside the action - while at the same time selling a new product line.  Have it available in stores leading up to the event (and not just on-site) is a key.  Now, it will just be about making fans aware of that offering.

2. With the evolution of social media, fans and players are closer than they've ever been.  Providing close up experience of this year's derby with the Social Lounge is another step deeper in that direction.  If fans understand this, it should be a big hit that night.

3. If the TV coverage of the charitable aspect of the derby is good, this should be a PR boom for T-Mobile.  Between the cutting edge experiences and the willingness to give back to Boys and Girls Clubs, T-Mobile should have a big night!


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