The Indiana Pacers and The Room Place offer fans the chance to win big via the Ultimate Fan Cave Sweepstakes.
Sponsorship Buddy's Take:
1) This sweepstakes drives engagement, awareness and leads frequently through the biggest buying season of the year - the holidays. Completion of the sweepstakes comes in February. Fantastic planning here.
2) This Activation involves a combination of sponsorship staples - "best seat in the house" meets "free throws for cash" - "Sharknado" of sponsorships? Cool twist that should intrigue fans in memorable fashion.
3) What fan wouldn't want a new Fan Cave? It wasn't stated, but each fan and sweepstakes entrant should be given some kind of traffic-driving bounceback incentive.