This is a great partnership with cause marketing as the backbone. We can really learn a lot from the execution. Here's the landing page
1. Landing page with the countdown clock to the event.
2. Clearly the goal is social media engagement for Morgan Stanley, hence the follow along call to action "TRACK OUR PROGRESS @MORGANSTANLEY AND #EAGLEUP" Think about making the hashtag and the sponsor's twitter handle the location for updates on the promo.
3. Call to action, tailored to the audience. At the bottom of the page Morgan Stanley includes a find a financial advisor with a great headline "Interested in Charitable Giving? Talk to our Financial Advisors." Great way to interact with a visitor who finds this type of content interesting.
4. Local charity tie-in. They are doing this throughout the year. For each tour event, they choose a local charity to donate to. For the players, it's donated to the Jacksonville Ronald McDonald House.
Call to Action: