Day of the game promotions are a great way to engage untapped sponsorship categories. The Asthma and Allergy Center in Omaha might not have the budget for a season long partnership, but they can afford a "one night" only partnership to support their cause. This one directly supports the audience they're trying to reach. Story Here
1. Day at the game themes give your sponsorship department the ability to target prospective sponsors during the off season using the game night themes as a way to get in the door and have tailored conversations
2. This is a great way to segment your audience and deliver them to a sponsor. The sponsor can then own the night knowing that their target audience is sitting in the seats. (literally in this example, they couldn't be in the ballpark otherwise)
3. The owner's quote is a great example of why we can't forget that allowing a current sponsor to interact with their current customers is often jus as valuable as capturing new customers.
Great Quote from the sponsor on the Storm Chasers' landing page:
"The Asthma and Allergy Center is proud to sponsor Peanut -Free night at Werner Park for the third year and happy to see all the families with peanut allergy able to experience a professional baseball game in a peanut-free environment. Parents have told us how much they appreciate this opportunity to have their children experience one of America's past-times," said Dr. Linda Ford the founder and president of The Asthma and Allergy Center. "Peanut Free night gives us and Midwest Allergy Clinic a chance to raise awareness about food allergy and for our patients to learn about new products, research and education. The Asthma & Allergy Center and Midwest Allergy Clinic are proud to be sponsors of Peanut Free Night and to help provide this night of baseball for all the community. "