Caption contests are engaging posts on any social media platform. The Bears did a fantastic job packaging this as an element for Dunkin Donuts.
Here's everything you need to buy or sell this for yourself:
- Subtle Detail, as you can see from the facebook post, the Bears paid to promote it. In short, if you're buying or selling social media sponsorships and wondering why they're not having success, it's probably because you're not paying to promote it.
We know that sponsored posts are statistically less engaging than other posts. So they don't have as much viral juice. Carve out some money from the sponsorship and pay to promote every single sponsored post. You and your sponsors will see more success.