Season-in-Review by the Winnipeg Jets - Digital program delivered via social media

This is a great way to re-purpose the content that the PR/sports information team is putting out at the end of the year into a nice end of year digital program.  Here's a direct link to the publication -

Sponsorship Buddy's take:

1. Sponsorship opportunities - "presented by" naming rights, full page ads inside the program, presenting sponsors of specific content, etc....

2. Delivered via social media - great way to keep costs low.  I would imagine this was/is built for the media, but serves a great purpose to the general public

3. You could include some additional human interest stories and share them out individually. I noticed the ISSUU technology allows you to share the program on a specific page.  This could give you the ability to sell the sponsorship of the story, then distribute it digitally on that exact page of the program.  In doing that, you could get 2-3 months of content to share during the off-season.

Here are some photos:  ("viewable" right from the social media feed)

Direct link to post -

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