To say that Windermere has a lot of Seahawks fans would be an understatement. That’s why we are so excited to announce today that we are now the “Official Real Estate Company of the Seattle Seahawks”!
At the center of this partnership with the Seahawks is a new #tacklehomelessness campaign in which the Windermere Foundation will donate $100 for every Seahawks tackle at home during the 2016 season. READ MORE (Source: Windermere Real Estate)
Sponsorship Buddy's Take:
1. While a charitable initiative tied to team performance is not new, what stands out to us about this campaign is the frequency. Typically, you'll see touchdown, field goals, interceptions or sacks used for something like this, tackles are far more frequent, so the giving level should be significantly increase the end giving level.
2. As we've encouraged before, this seems to be a great case study for sales reps listening to their clients and understanding what is important to their clients, outside of just sales. The Windermere Foundation seems to be deeply entrenched with YouthCare and now they have a chance to showcase that relationship and draw even more awareness to the cause.
3. This is an easily replicable campaign in most markets with real estate prospects. We have often seen real estate companies get involved with word-play promotions like seat upgrades ("Prime Real Estate") or tying to the moving/relocation needs of a professional teams. Try taking a charitable initiative like this to your real estate prospect.