New Era Taps Into Excitement of MLB Opening Day


With Major League Baseball's regular season just a few weeks away, fans of America's pastime have reason to celebrate. To harness that excitement, MLB and New Era, the official cap of MLB, launched #CapsOn—a TV, social media and in-store campaign—to encourage fans to wear their team caps on opening day on April 4 whether they're at a game, at home or stuck in the office. (April 4 is baseball's official opening day, but three nationally televised games take place on April 3.) READ MORE (Source: Adweek)


Sponsorship Buddy's Take:

1. There may be very few articles of clothing more iconic in sports than a ball cap.  The simplicity of this campaign is very savvy.  Being the official licensee for headwear, this promotion for New Era should be an immediate traffic driver to their retailers and boost sales leading up to Opening Day.

2. The team driven fan giveaway promotions are a nice touch that will reward fans for participate in the campaign and post photos, but we think the participation will be high regardless because the campaign appeals to every day life for the fan and gives them an outlet to show off the cap they are probably already wearing daily.

3.  What is iconic about your team or property's brand?  Is it the team color?  Is it a scarf?  A hat?  If you can find a tie as close and natural as New Era's here, that is fantastic, but for a sponsor looking to engage with your fans on social media, tap into a photo opp that your fans can identify with.


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