This streaming service partnership between CSN Mid-Atlantic further establishes Monumental Sports & Entertainment as a multibrand/platform leader in the space. NBC Sports Group receives equity for its venture capital investment in the partnership.
Sponsorship Buddy's Take:
1) Monumental Sports Network (MSN) will provide live streaming for the WNBA's Mystics, AFL's Washington Valor, AHL's Hershey Bears and ECHL's South Carolina Stingrays coupled with CSN Mid-Atlantic's Wizards and Capitals broadcasts. Cross-promotion will drive new viewership of these ancillary properties while opening up new sponsorship inventory.
2) MSN will also stream high school games, social sports and esports. It's really making a play to capture Gen Z and Millennials, who otherwise are tough to get into the sales funnel. Insider and App friendly content will further drive marketable value.
3) The ticket vs. couch argument was addressed head-on. Monumental is offering season ticketholders streaming subscriptions as part of their package. Additionally, subscribers are offered benefits usually reserved for season ticketholders like exclusive team event access, watch parties, tickets and members-only store discounts, etc. All of which are designed to ramp loyalty, awareness, ratings and sales for each property of the Monumental Sports group.