Dodge Powers Pistons’ Playoff Run


Dodge has strategically sponsored the Pistons' 2016 playoff run, including some ticket promotions and a virtual takeover of the Pistons' website.  Playoff ticket promotional details here.  (Source: Detroit Pistons)


Sponsorship Buddy's Take:

1. The first thing that jumped out to us about this promotion is the almost complete takeover of the Pistons' website and social channels.  Dodge is visible almost everywhere you look and is receiving constant exposure on the Pistons' social media media posts.

2. Ticket promotions are a dime a dozen, so if I am a fan, do something that wows me!  How about the rare road game tickets (a chance to see Lebron in person doesn't hurt, regardless of affiliation) and stylish transportation.  Giving a fan that experience and putting them in your car for a road trip...it doesn't get much better than that for a sponsor win.

3.  If you are looking for more transportation/road trip promotion ideas, take a look at our previous NFL posts on the Panthers/Bojangle's and Cardinals/Hyundai.


Game 2 Winner Twitter Post:

Congrats to John M! He will be driving a @Dodge Challenger to Game 2 tonight in Cleveland. pic.twitter.com/NZx3nHw6Bm

— Detroit Pistons (@DetroitPistons) April 20, 2016

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