The Cavaliers defeated the Pistons last night in their playoff opener and as a result, Cleveland area fans are drinking Dunkin' Donuts iced coffee today! See promotional details. (Source: Cleveland Cavaliers)
1. It looks like the Cavaliers are currently running three trigger promotions, but we think this is going to be an increasing trend across the industry, specifically running through apps. The redemption process is significantly easier than physical coupons or a texting platform and gets fans engaged directly with the brand when they have to dowload their app.
2. The ability to geo fence the offer is an advancement that allows co-ops and franchise groups to activate in a way that they have not been able to in the past. The old challenge of paying for exposure that owners on the periphery benefit from is going to cause less of a barrier in partnership discussions.
3. Most sports properties likely now have a trigger promotion for wins, but consider other ideas like point totals, statistical plateaus or something like the Chick-fil-A "Fowl Shot" promotion that gets your crowd engaged to help affect the outcome of a close game. That is a huge win for all parties involved!