Buffalo Bills announce Touchdown for Teachers with M&T Bank


The Buffalo Bills announce a fantastic community partnership, in concert with M&T Bank. They are now taking nominations for Teacher's that have made a lasting impact for children.  Landing Page here

Prize lineup:

$2,000 in grant funds, payable to the school or district to further their impact
An in-class visit from a Buffalo Bills Player or alumni
Two tickets to a Buffalo Bills spring special event

Four finalists will receive:

$500 in grant funds, payable to the school or district to further their impact
Two tickets to a Buffalo Bills spring special event

All nominees will receive a certificate of recognition from the Buffalo Bills and M&T Bank.


Sponsorship Buddy's Take:

1. Classic community involvement, Teachers are underappreciated and with the right partner, you can provide a great nomination promotion.

2. Great example of a promotion that works great in the off-season.  This can get your partner year round coverage.

3. Make sure you "button up" your rules for these sweepstakes.  People get really passionate and you'll want to have the details in plain view so everyone understands the rules.  Bills did a great job here.

4. Great PR can come from any association with local schools.  Other ideas include: Coloring contest, Reading contest, videoboard video competition, etc....   Fans love their local schools.


Social Media post below:

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