Sponsorship Buddy's Take:
1. Surface level or one-time cause marketing community initiatives are fairly common in today's sports world. We have not seen a partnership plan with this kind of depth, though. The levels and arms of this plan have the potential for true, long-term change in the community. This is a win for all parties involved.
2. Having Porschla Kidd direclty involved shows a complete buy-in from the Bucks organization and not merely slapping a logo on a few initiatives driven by the sponsor.
3. Partnerships like these take a long time to cultivate and design, but don't be afraid to dream big. Yes, we know you have short-term sales goals to hit, but securing a partnership like this could mean 5, 10 or 15 years in recurring revenue for the property, as well as a true impact on the community which will pay additional dividends.