Bucks, Froedtert & The Medical College of Wisconsin Dive Deep Into Community Well-Being


 
The Milwaukee Bucks and Froedtert & the Medical College of Wisconsin health network today announced a new long-term partnership focused on advancing the health and well-being of Milwaukee residents. The Bucks and Froedtert, both local organizations with a demonstrated commitment to health and wellness initiatives and workforce development in southeastern Wisconsin, will partner on a variety of programs in the coming years in the categories of education and workforce development, chronic disease management, and community health and wellness.  READ MORE (Source: Milwaukee Bucks)

Sponsorship Buddy's Take:

1. Surface level or one-time cause marketing community initiatives are fairly common in today's sports world.  We have not seen a partnership plan with this kind of depth, though.  The levels and arms of this plan have the potential for true, long-term change in the community.  This is a win for all parties involved.

2. Having Porschla Kidd direclty involved shows a complete buy-in from the Bucks organization and not merely slapping a logo on a few initiatives driven by the sponsor.

3. Partnerships like these take a long time to cultivate and design, but don't be afraid to dream big.  Yes, we know you have short-term sales goals to hit, but securing a partnership like this could mean 5, 10 or 15 years in recurring revenue for the property, as well as a true impact on the community which will pay additional dividends.

 

 

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