Sponsorship Buddy's Take:
1. When you think of baseball fans, you typically think of men and families - you don't typically think of women and as a result, women are rarely targeted in-venue or otherwise by baseball teams. The Blue Wahoos have taken a progressive approach and welcomed women in a creative way.
2. We credit the long term partnership between the Blue Wahoos and the two presenting sponsors of the club. It is unclear just how involved the sponsors are and how much ownership they take, but we would assume that they have a greater presence than just a logo on the t-shirts (i.e. email blasts, on-site activation at the 5 events, etc.). The fit is great and it appears it is working for both sponsors, as they have been on board with the women's club for multiple years each.
3. Sports are often a male-dominated industry. Rarely do you see a female-centric sponsor involved in male sports. You may see women's products/services tied to women's professional teams or a collegiate women's basketball program. As a seller, do not ignore these groups as prospects - you may just have to work a little harder. It could be a win-win for the property (new fans/ticket sales) and sponsor (unique touch point and experience for their target), though, if you can come up with creative programming that engages a female fan (i.e. women's clinics, women's fan clubs, female-focused areas of the ballpark/stadium/arena, breast cancer awareness initiatives, etc.).
Facebook graphic to encourage new memberships: