AEG cuts down energy costs significantly at StubHub Center thanks to partnership with Tesla, benefitting the entire market grid and the environment. This goes front-and-center in the L.A. Galaxy's PROTECT THE PITCH program that is dedicated to promoting behavioral change to improve environmental circumstances.
Sponsorship Buddy's Take:
1) In today's turbulent environment, green-friendly partnerships are increasingly important. Tesla's Gigafactories and Power Packs are extremely cost-conducive endeavors, but they harness the natural environment's energy while reducing fossil fuel usage equating to less polution. Resulting energy costs thanks to the investment could be 1/6 of the previous norm, with the market benefitting from the decrease in drain impact equating to a healthier power grid in southern California and more sustainable future.
2) "Greenwashing," or falsely claiming environmental protection measures publicly, is common in advertising and sponsorship. It's easy to do a "Go Green Night" and tag a few sponsors to it, while not actually taking internal measures to make a difference for the better for the sake of PR and the bottom line. The Galaxy and AEG have proactively instituted a program and mindset to make a difference - both internally and externally. Making the concerted effort to do can lead to major tax incentives, reduce operational costs longterm, evoke community-centric sponsor budgets, and most importantly make a profound effect on communities.
3) If you're interested in leveraging your assets and influence to benefit the environment and future generations, evaluate current internal and sponsor/prospect practices and utilize resources like the Green Sports Alliance for more insight into mindful practices.